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xSellit eCommerce Storefronts Offer Seamless Segmented Email Marketing Lists
October 1, 2008

Studies have shown that targeted email marketing campaigns can increase online sales for retailers. However, gathering the email lists to send these messages to can be extremely time consuming and frustrating. xSellit eCommerce Storefronts offer online retailer's seamless segmented email lists.

Since xSellit Storefronts offer integrated email marketing, retailers are able to capture email addresses with virtually little effort. xSellit Storefronts can capture emails in a number of ways such as, Join Our Mailing List, Tell A Friend, Order Placement and Per Product lists. The email addresses are automatically segmented into particular mailing lists inside the integrated email marketing software called Cobalt.

The Per Product list feature of xSellit Storefronts is the best way for retailers to send highly segmented email marketing messages. This feature will place the purchasers email address in a list for each product ordered. This allows retailers to easily send highly targeted marketing messages to their customers to generate repeat sales. Retailers can send messages to particular product lists for sale offerings or on other items that may compliment recent purchases.

Generating sales using segmented email message campaigns can make all the difference for online retailers. Using xSellit Storefront's targeted email lists, retailers do not need to waste time organizing and gathering their customer's email addresses and can save money as to not send emails to customers who otherwise would have no interest in the message. Segmented email marketing messages increase not only the open and click-through rates of a message but also increase retailer's online sales.